Startups & Business Models

Investor Deck Reminder


1. Simple Problem Statement:
✓ «Companies waste 4 hours per week scheduling meetings»
✓ «Online stores lose $50K yearly to fraud»
✓ «Restaurants throw away 30% of fresh produce»
✓ «HR teams spend 6 hours per hire on paperwork»
= Clear pain, specific numbers

2. Direct Solution Language:
✓ «We send AI emails to schedule meetings»
✓ «Our software spots fake transactions in 2 seconds»
✓ «Our app connects restaurants with local food banks»
✓ «Our form builder cuts paperwork to 10 minutes»
= Anyone can understand it

3. Real Metrics That Matter:
✓ «Processing 10,000 transactions/month»
✓ «40% margins on each sale»
✓ «Growing 20% week over week»
✓ «90% customer retention after 6 months»
= Numbers that show traction

4. Clear Revenue Model:
✓ «Charge $299/month per store»
✓ «Take 2% of each transaction»
✓ «Businesses pay $50 per user»
✓ «Annual contracts at $24K each»
= Simple math anyone can do

5. Actual Customer Evidence:
✓ «50 paying customers»
✓ «3 enterprise contracts signed»
✓ «Pilots with Nike and Adidas»
✓ «$50K monthly recurring revenue»
= Real proof, not promises


What Actually Works?
• Start with real customer insights, not just your assumptions.
• Show traction—not potential—through metrics.
• Simplify the narrative; your deck isn’t a novel.

by Burak Buyukdemir

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The World in 90 Days book cover

The book

The World in 90 Days

The quarterly-cycle system that turns intention into evidence, when motivation isn't enough. I've applied it for more than 15 years. First with myself, then with my teams.

Get it on Amazon Spanish edition: El Mundo en 90 Días

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